VP of Marketing and Engagement

Come join United Way of Metropolitan Chicago as we launch Live United 2020 – a community initiative of three goals and one bold vision. Over the next ten years 100,000 households will achieve economic stability; 50,000 kids will succeed in high school; 200,000 people will get access to health services; all while United Way locally continues to serve 1,000,000 in crisis. We are launching our bold new vision and our talent is the key to our future success. We are looking for a strategic candidate to lead our Marketing and Engagement efforts.  United Way of Metropolitan Chicago is part of the world’s largest charity, which directed $4.5 billion to education and health and human services last year alone.  United Way is the only nonprofit organization to be ranked among Forbes Top 50 Most Valuable Brands. Your talent and expertise can help advance our mission and provide leadership that transforms our brand image  while expanding community awareness and visibility of United Way’s LU2020 work!

United Way of Metropolitan Chicago (UWMC) seeks an experienced and dynamic individual to serve as the VP of Marketing and Engagement.  The incumbent in this role will be responsible for providing thought leadership about how United Way engages individuals throughout our region in making lasting improvement through the mobilization of UWMC’s LIVE UNITED 2020 Vision. He/She will also be responsible for developing and implementing marketing and engagement strategies to increase the number of individuals and organizations that give to, advocate for and volunteer with United Way to improve lives in the metropolitan Chicago community.

Requirements:  

 Bachelors Degree and/or combination of equivalent employment and education experience in Marketing; Master’s degree preferred. Ten years’ progressive experience in a variety of marketing roles with proven results.

The ideal candidate must also possess:                           

• Ability to develop an integrated strategic engagement and marketing plan to mobilize UWMC’s LIVE UNITED 2020 vision to drive results and social impact.  Expand awareness and visibility of United Way’s LIVE United 2020 vision and work through external partnerships that reach new audiences and provide opportunities for donor cultivation
• Acute business acumen and customer service orientation; experience in delivering results  with desired ROI’s
• Provide annual strategic department plan for marketing & engagement activities with Objectives, Goals, Strategies, Tactics and Measurements and/or Outcomes
• Demonstrated ability to coordinate activities of cross-functional teams and work closely  in partnership with Resource Development and Community Building to provide marketing strategies for fundraising initiatives including the development of products for use in diversified revenue generation
• Proven track record of developing standards for UWMC’s brand usage internally and externally as well as brand management for corporate sponsors
• Experienced as organizational leader who has teamed with senior team to drive desired outcomes of organizational goals, objectives, mission and vision in accordance with UWCM’s values
• Implement an integrated mobilization strategy across departments ensuring effective management and stewardship of resources
• Strategize  and guide appropriate advocacy approach to support LIVE UNITED 2020 vision.
• A participatory management and leadership style that encourages collaboration, cooperation and personal growth
• Willingness to participate in task forces and performs other duties as assigned by the management team

Compensation includes competitive base pay and benefits including:

• Medical and Dental Plans
• Flexible Spending Account
• 403(b) Retirement Plan with Employer Match and more…

Application

If you are interested in this position, please click here to submit your resume and cover letter.  Please direct your correspondence to Verna Sutton, HR Generalist and Recruiter, Talent Management.

We are an equal opportunity employer, dedicated to promoting a culturally diverse workforce.  United Way, Inc. is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call 312-906-2352 and let us know the nature of your request and your contact information.